Gaurav Rajwanshi

Product Management

Product management is more than a job; it’s a skill that combines strategy, empathy, and creativity to bring ideas to life and address real-world issues. Whether you’re new to the industry or an experienced expert, this article will help you master the art and science of product management. Here, you’ll discover carefully curated books, videos, tools, and practical insights to help you strengthen your path, negotiate complexity, and remain ahead in an ever-changing world. Dive in and learn how to lead with clarity, make better decisions, and create things that genuinely have an effect. Let’s improve your product management game together!

"Product management is the art of transforming possibilities into realities - a journey where vision meets strategy, empathy drives innovation, and every choice impacts the future. Step in, not only to build items, but to craft legacies."

What do product managers do?
  • Understand customer needs
    Product managers research customer pain points and learn what customers want. 
     
  • Create a product strategy

    Product managers develop a strategy for the product, including what to build and how to market it. 

     
  • Work with cross-functional teams

    Product managers collaborate with teams in design, engineering, and marketing. 

     
  • Balance business goals

    Product managers balance the product vision with what’s technically and operationally possible. 

     
  • Manage the product lifecycle

    Product managers manage the product from ideation to development to launch and beyond. 

     
  • Support Forecasting of Delivery Timeline
    Product managers ensure that the engineering team and UX designers are aware of all the requirements and steps needed to complete the product.
Why is product management important?
  • Product management ensures that a product meets the needs of its target market. 
 
  • Product management helps a business deliver value to its customers. 
     
  • Product management helps a business contribute to its overall strategy.
Where does product management take place?
  • Product management is a function of an organization. 
 

Videos

Books

Project to Product: How Value Stream Networks Will Transform IT and Business by Mik Kersten (Author)

In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework--a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you.

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